To visually amplify the functionality, characteristics and benefits of Bausch & Lomb’s MICS needle used in cataract surgery, we designed two versions of the project in three-dimensional animation in order to better satisfy the different needs of our client. Our goal was not only to create a visually pleasing and modern animation, but also enhance the visual experience of Bausch & Lomb’s clientele and facilitate their comprehension of complex medical terms. We therefore imagined a short and a long version of the video:
At Createen, we understand that every industry, whether cosmetics, pharmaceutical, medical, or health, relies on a compelling narrative to make an impact. However, in the medical field, regulatory compliance is of paramount importance. National regulations impose specific requirements for advertising medical devices.
To assist our clients in navigating these intricate regulations, Createen has assembled a network of expert consultants with in-depth knowledge of the laws governing the marketing and promotion of medical devices across the world. This expertise ensures that our clients remain compliant while we support them with effective marketing strategies and claims.
At Createen, compliance is not our only strength. We pride ourselves on combining creative storytelling with technical precision. Medical equipment is inherently complex, incorporating numerous technologies that offer significant advantages to healthcare professionals (HCPs). It is essential for us to possess a strong understanding of engineering and medtech, allowing us to grasp the intricacies of different technologies and promote them creatively and accurately.
To further enhance our understanding, we collaborate closely with our network of partners, including surgeons who have hands-on experience with the equipment we promote. This invaluable insight not only benefits our sales representatives but also contributes to crafting compelling marketing content.
For Bausch & Lomb, in order to conceptually understand the functionality of the MICS needle used in cataract surgery, we worked closely with a leading French ophthalmologist with extensive experience in the field to help us design it through our creative 3D surgery animation.
Our ability to provide captivating storytelling, meticulously crafted storyboards, disclaimers, references, and mood boards for the visual style of images sets us apart in the industry.