Promotional video

Natural Plant Extract for Cosmetics

Gattefossé is one of our leading clients in the French pharmaceutical industry. They specialize in manufacturing, selling and providing specialty products for the personal care and cosmetics industry, focusing on personal care ingredients and pharmaceutical excipients. We collaborated with Gattefossé to create a promotional video to showcase the innovation of their new plant extraction technology called NaDES (which stands for Natural Deep Eutectic Solvents).

Gattefossé’s promotional video was primarily aimed at highlighting the expertise, engagement and sustainable commitments of their scientific research team regarding plant extraction through an engaging narrative and compelling imagery constituted of video footage and 3D animations.

The promotional video cinematically captures Gattefossé’s creation of a new category of 100% natural green solvents, called NaDES – a technology that carefully extracts active ingredients from plants in a completely sustainable manner. To explain the process of plant extraction through Gattefossé’s new technology NaDES, scientific 3D animation was used to illustrate the process in a detailed and visually pleasing manner for a better understanding.

In order to present Gattefossé’s technology, infrastructure and scientific innovation, the movie was shot using different cinematic techniques in 4K, for a premium quality image resolution. Used in combination with 3D animation, high quality video footage made for a professional-looking and visually enticing promotional video.

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Project Credits
Project date
April 2020
Marketing and Promotion
Promotional video
Project Manager
Voice off
E. Filippi
3d animator
Production manager
Project Gallery
Createen create corporate movie
Corporate movie shooted in premium quality 4K resolution
We produce corporate videos for communication of global compagnies
Institutional video for communication
How we did it

Thanks to our 10+ years of expertise in curating and providing digital marketing solutions for the healthcare & beauty industry, we possess an unparalleled knowledge in the field. We are part of a strong medical and scientific community in Europe and work closely with leading surgeons and doctors from various medical fields to obtain firsthand counseling about specific medical procedures. Whether it is a short and dynamic teaser video or a long and detailed informative corporate movie, our creative team based in Paris always strives to deliver quality content.

To create the perfect promotional video for our client Gattefossé, our creative team worked closely with highly experienced cinematographers, video producers, directors, editors, and sound designers.

At each step of the production process, which goes as follows:

  • Script writing
  • Storytelling
  • Storyboard (structure of the video)
  • Moodboard (styles, colors and fonts of the video)
  • Styleboard (design of the video)
  • Video production (shooting, color calibration, voice-over)
  • 3D Animation (modeling, texturing, lighting)
  • Customized music composition…

… We ensured we met the objectives of our client Gattefossé and conveyed their needs and intent in an impactful, creative and visually pleasing manner through our exemplary content curation and story illustration.

Through an active collaboration with our scientific & medical community and an open exchange with our client, we endeavored to create a purposeful and promotional video that would not only be pleasing to watch but would also reflect the company’s engagement and technological innovation.

Gattefossé - France
Actives Personal Care

We have worked with Createen several times and it was a pleasure to see our projects come to life in images! The advices provided are always relevant and Createen's reactivity allows us to carry out beautiful projects in a very reasonable time.
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