Virtual Reality game

Promotion of an Active Ingredient provider

Here at Createen, we endeavor to always use the best technological innovations to promote our clients. Some of our specialities being Virtual Reality, Greentech asked Createen to develop a unique Virtual Reality game to present the origins of their natural actives to the public of the Cosmetic 360° show in Paris.

A pioneer in plant biotechnology, GREENTECH develops and produces high-tech active ingredients for cosmetics, pharmaceuticals and nutraceuticals, from the plant, marine and microbial worlds.

Every year, during the Cosmetic 360° show in Paris, Greentech sponsorise an innovation zone, in order to engage people about the Cosmetics through an innovative and playful approach. During the last edition, Createen developed a unique Virtual Reality game: “Greentech Experience”. This is a unique immersion in the heart of the Greentech universe, illustrating their credo “We source nature to resource the future”.

In this game, visitors can discover the different regions where Greentech is sourcing active molecules thanks to an interactive world-map. Then the gamer is teleported into 2 worlds (plant and marine), he can explore, in order to discover hidden plants. The objective is to find as many plant as possible in a limited time and find out more about the active molecules extracted from them. At the end of the game, the user can then enter Greentech laboratories to reveal their potential.

Nature as you have never seen it before!

You have project and want to use Virtual Reality to engage with a unique immersive experience?

Project Credits
Project Date
October 2021
Cosmetic 360° show
Communication during an event
Sourcing of Natural Active Ingredients
Virtual Reality
Project Manager
Lisa, Cedric
Artistic Director
3D Producer
UX Designer
How we did it

For every project we undertake, we ensure that we first fully understood the main every single details and objectives and create a truly meaningful solution with our client.

Our varied 360°solutions such as Virtual Reality, AR, XR, are catered for different contexts varying from congress, press and PR, social media, education, training, launch…

In the meantime, our very experimented and creative team create amazing games and stories to create an engaging and unique experience customers will never forget.

Our objective is to create a unique and specific digital solutions for clients using the best technologies available on the market.

The objective here was to provide visitors of the Cosmetic 360° show a very ludic and playful experience to present the Nature and its sourcing in Active molecules and also the experience of Greentech in gaining the best from them for Cosmetics.

We created an immersive game in which visitors can explore the world of Nature and discover its rich sourcing of plants and molecules. Virtual Reality and Mixed Reality, are one of the best technologies for immersive experience.

You want to create a unique immersive experience for training, education or promotion?

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Marketing & Communication

Createen's team demonstrated creativity, responsiveness and enthusiasm in carrying out the project. Their technical and scientific expertise was a major factor in the success of this first collaboration, which has paved the way for new projects
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