3D Immersive Experience

Promotion of Medical Device at ESCRS

Alcon is the world’s leading eye care company, dedicated to helping people see the world in all its glory. With more than 70 years of experience, we are the largest manufacturer of ocular medical devices in the world, active in the complementary fields of surgery and contactology.

We develop for Alcon 3D animations to promote their medical equipments and train surgeons. This time, for ESCRS, Alcon wanted to create an experience to encourage VIP surgeons to upgrade their surgery by using Higher Medical instruments than the ones they use currently.

To do so, with Alcon, we created the “Elevate your surgery” experience for the ESCRS. It is a fully immersive experience with 360° sound design and 3D stereoscopically animation.

Some VIP surgeons, had the chance to be invited to try this animation on Alcon’s booth. Once arrived, an hostess invited them to reply a questionnaire onto an iPad to prepare the animation that will be displayed afterward depending on their replies.

They were then invited to go upstairs and wear 3D glasses. Once ready, the animation was displayed on 3D screens and the surgeon was surrounded with sound design 3D animation, in the dark to fully experiment the 3D immersive experience.

You are attending a congress and you would like a customised experience for your customers? Feel free to contact us!
Project Credits
Project Date
October 2017
Congress of the ESCRS
Digital Technologies
Project Manager
Production Director
3D Animator
Technical Expert
Sound Design
How we did it

Congress of the European Society of Cataract and Refractive Surgeons (ESCRS) is a major event in ophthalmology in Europe.

Alcon is one of the main actors in the different areas and always gets one of the largest stand on site to promote its different medical equipments.

Here, the topic was “Elevate your surgery” and the objective was to provide a very high value experience for some few VIP surgeons, no matter how long it takes. It was the major animation of this congress edition.

We first designed 3D drawings of different concepts for the experience and the elevating platform has made the unanimity. Then, we customised the look and feel and the out branding with the client and graphic designer.

We then drew technical plans for the booth builder and kept supporting with technical aspects according to congress and capabilities considerations (safety, costs, timing…). We always found solutions until the final step. We also were on site during the buildup to help and ensure everything was conform to the initial plan and could guaranty the best experience ever.

Meet Createen Digital Technologies
Unique and fully customised solutions for healthcare industries.

With a strong experience in digital technologies, we are a market leader in developing and providing innovative digital solutions for healthcare industries.

Ranging from educational and training purposes to internal communication and external campaigns, we seek to help our clients promote their products, solutions and devices in an impactful way.

In the meantime, our very experimented and creative team create beautiful animations and stories to create an engaging and unique experience customers will never forget.

You are looking for a unique and meaningful solution using the best and latest digital technologies? Feel free to contact us!
Marketing Surgical International

I am having fun working with Createen, particularly when we connect and express the best of ourselves to win together, as a Team! The animation here makes it clear “Alcon is BACK!” Thanks Createen for understanding the deep spirit of our challenges and supporting us effectively.
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