When Provital came to us, they already had a creative direction in mind: the 7 Deadly Sins. But they needed help turning it into something more than a concept, they were looking for a way to truly bring it to life, in a way that was both visually captivating and meaningful for their audience.
Our mission? Build a 360° brand experience that would showcase each formulation through storytelling, design, and tech, and leave a lasting impression on booth visitors, clients and even competitors.
We started with a deep-dive brief session to align on objectives, expectations, timelines, and target. From there, we moved into full creative mode. After a round of brainstorming and exploration, the team pitched multiple creative directions, and once the winning ideas were validated, we got to work.
This was a multifaceted project with four major components:
Seven short animated videos were created, one for each beauty sin. Each video told a mini-story featuring a unique hand-drawn character, immersing the viewer into a different emotional and visual world.
Our team developed the core concept, storyboard, scripts, and voiceovers, while defining the visual direction and animation style. Different looks were explored: Pixar-style, vintage Disney, flat vector 2D, and ultimately, a storybook-inspired 2D animation style was chosen, evoking a “Once Upon a Time” feeling.
From early sketches and storyboards to final full-color animations, the videos were brought to life with care, emotion, and strong artistic direction, each one becoming a tale to remember.
To take the videos beyond the booth, we designed custom video boxes: luxurious matte black cases with a spot-varnish Provital logo and vibrant floral graphics inside.
Each box included product samples, a built-in screen, and buttons to play each corresponding video. This gave the sales team a powerful, interactive tool to present the line in meetings and events, bridging storytelling and product in one elegant package.
To complement the experience, a digital brochure (eBook) and printed version were created.
These included all the product details, each one linked to its corresponding sin and visually connected to the characters and color palettes of the animations, keeping everything consistent and brand-aligned.
At the In-Cosmetics booth, we added an interactive twist. A custom app allowed users to pick the sin they related to most, take a selfie, and instantly watch the matching animation. At the end, their selfie was transformed into a storybook-style character, matching the visual world of the videos.
Visitors could then print their new persona and take it home — a playful, personalized souvenir that turned engagement into memory.
Behind the scenes, this experience was built using generative AI, specifically trained through machine learning techniques to replicate the hand-drawn style of our 2D animations. But this wasn’t just plug-and-play AI — it involved a close collaboration between developers and designers who spent hours crafting the right prompts, testing different outputs, and guiding the tool through an iterative creative process.
From model tuning to style conditioning, it was a perfect example of how deep learning tools can support, but not replace human creativity. The result? A seamless blend of tech and storytelling, where the machine enhanced the magic but the vision stayed 100% human.
From concept to execution, this project turned an idea — the 7 Deadly Beauty Sins — into a multisensory, story-driven universe. By combining AI-powered tools, design, animation, print, and interactive tech, we created an experience that didn’t just showcase products, it invited people to explore them through emotion, story, and play.
It’s proof that in beauty marketing, creativity thrives not in spite of technology, but through it — when guided by a human hand.
