Scientific 3D Animation

MOA of an Active Cosmetic Ingredient

Unilever is one of our clients and the largest producer of soap in the world. They specialize in wide range of consumer products varying from vitamins and mineral supplements to personal care and beauty products. We collaborated with them to create a scientific 3D video animation to convey the benefits of their personal skincare product Dove body wash on the skin’s lipid barrier.

The scientific 3D video animation was mainly created for internal communication purposes. The objective was to help Unilever explain the Mode Of Action (MOA) of Dove body wash’s new formula to their clients.

We designed a scientific 3D video animation to explain and visually heighten the functionality and action of the active ingredients present in Dove Body wash. The scientific 3D video animation aimed to explain clearly and methodically how their new formula generates skin-identical technology such as stearic & palmitic acids. They lead to the formation of ceramides and longer fatty acids that are in turn deposited into the lipid matrix of the strateum corneum and finally nourish the skin.

Using scientific 3D video animation allowed us to generate a clear and engaging representation of complex elements such as the strateum corneum, corneocytes, lipid matrix and its components (fatty acids, ceramides, cholesterol), stearic & palmitic acids, etc., as well as their action on the skin.

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Project Credits
Customer
Unilever / Dove
Project date
September 2020
Context
Internal campaign
Service
Scientific 3D Animation
Project Manager
Lisa
Voice off
Abigail
Music
Salim
3d animator
Vincent
Production manager
Chad
Project Gallery
3D Animation for Biology and science
Scientific 3D Animation Video
Video 3D animation and Innovation digital experiences
How we did it

Thanks to our 10+ years of expertise in curating and providing digital marketing solutions for the healthcare & beauty industry, we possess an unparalleled knowledge in the field. Whether it is a short and dynamic teaser video or a long and detailed informative corporate movie, our creative team based in Paris always strives to deliver quality content.

We are part of a strong medical and scientific community in Europe and work closely with leading dermatologists, estheticians, and cosmetologists with a strong knowledge of the industry and extensive experience in the field to obtain firsthand counseling about specific medical procedures, devices and products.

In order to be as accurate as possible and create a truly meaningful video for our client Unilever, we sought for advice from dermatology consultants and specialists and discussed about the benefits and action of the active ingredients of their product.

To visually translate the concept, our creative team worked closely with highly experienced 3D animators and artistic directors to create a 3D scientific video animation of Unilever’s medical grade skincare product and highlight its action on the skin’s lipid barrier.

At each step of the production process, which goes as follows:

  • Script writing
  • Storytelling
  • Storyboard (structure of the video)
  • Moodboard (styles, colors and fonts of the video)
  • Styleboard (recreational design of the video)
  • 3D Animation (3D modeling, texturing, lighting)
  • Customized music composition…

… We ensured that we met the objectives of our client and conveyed their needs and intent by working in full collaboration with them.

Through an active exchange with our scientific & medical community, we endeavored to create an informative, meaningful and visually pleasing scientific 3D video animation that would clearly explain the effects of Dove body wash’s new formula and its role in nourishing the skin.

Testimonial
Testimonial
Unilever - India
Hygiene and Naturals
2021


quotemark
It has always been a pleasure to work with Createen. Their expertise and advice on 3D animation always exceeds our expectations!
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