This was Obagi’s first step into hair care. The challenge: create a campaign that bridges science and beauty, innovation and emotion. Createen handled the entire creative pipeline — from writing scripts and storyboards to organizing the studio shoot, managing models, and producing all social video formats for TikTok and Instagram.
Production The shoot and filming took place in a large Parisian studio in one day, with our trusted creative crew — makeup artist, hairstylist, photographer, and video team — and live streaming allowed international stakeholders to follow the production in real time.
Post-Production & AI Integration Our post-production combined advanced editing, graphic animation, 3D integration, and AI-assisted retouching to ensure a flawless, ultra-premium finish. Thanks to AI, we were able to animate retouched stills with unprecedented precision, enhancing each visual to match the brand’s aesthetic codes.
Deliverables We delivered seven films (Teaser, Hero, Key Benefits, Ingredient Story, Clinical Claim, Product in Action, and the full Sizzle version), twelve high-resolution Photoshop visuals with layered files for flexibility, and final Key Visuals showcasing the product in action.
Conclusion With 17 years of experience in cosmetics communication — from B2B ingredient storytelling to B2C brand launches — Createen combines strategy, creativity, and technology to help beauty brands shine worldwide.
SEO tags (hidden metadata suggestion) cosmetics campaign agency, beauty video production, AI beauty retouching, Obagi campaign, hair serum launch, 3D animation for cosmetics, beauty brand storytelling, social media videos for beauty
