Digital & Medical Video Kit Box

Promotional & Pedagogical tool for HCPs

Santen is one of our clients and a global leader in the pharmaceutical industry. They specialize in providing innovative ophthalmic products worldwide. We collaborated with them to create a video box that featured a 3D video animation to convey the benefits and characteristics of their new medical device — the Preserflo MicroShunt implant.

Santen’s video box with a 3D video animation was created to satisfy 3 different needs; to promote their new product, educate surgeons about its uses and explain its role in glaucoma surgery to patients. Our creative team worked closely with international partners to produce a creative multipurpose video box containing a 3D video animation and other informative tools to educate surgeons and patients respectively.

The main purpose of the video box was to present the new Preserflo MicroShunt implant to surgeons and educate them about the medical procedure involved so that they could in turn better explain it to their patients.

To further emphasize on the characteristics and functionality of Santen’s  Preserflo MicroShunt implant, the 3D video animation was accompanied by a detailed leaflet in the video box to explain the benefits and role of the implant in more depth.

Modelling the implant in a three-dimensional space allowed to design the implant with the upmost precision, involving an in-depth depiction of its general appearance and texture, but also of its role in glaucoma surgery.

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Project Credits
Customer
Santen
Project date
January 2019
Context
Launch Campaign
Service
Digital Video Box
Project Manager
Cedric, Lisa
Voice off
Without voice-over
Music
Martin
3d animator
Vincent
Production manager
Chad
Project Gallery
Createen develop digital & medical video kit box
digital & medical video kit box with 3d animation
we produce premium digital supports for promotion and sales
promotional and pedagogical tool for HCPs
How we did it

Thanks to our 10+ years of expertise in curating and providing digital marketing solutions for the healthcare & beauty industry, we possess an unparalleled knowledge in the field. Whether it is a short and dynamic teaser video or a long and detailed informative corporate movie, our creative team based in Paris always strives to deliver quality content.

We are part of a strong medical and scientific community in Europe and work closely with leading ophthalmologists, surgeons and other healthcare professionals with a strong knowledge of the industry and extensive experience in the field to obtain firsthand counseling about specific medical procedures, products or devices.

We sought for advice from healthcare professionals and specialists on the benefits and functionality of this implant in order to fully understand the concept and create a truly meaningful video for our client Santen.

In order to achieve 3D modelling of the implant, our creative team worked closely with highly experienced artistic directors, 3D animators and sound designers.

At each step of the production process, which goes as follows:

  • Script writing
  • Storyboard (structure of the video)
  • Moodboard (styles, colors and fonts of the video)
  • 3D animation (modeling, texturing, lighting)
  • Sound design

we ensured we met the objectives of our client and conveyed their needs and intent by working in full collaboration with them.

Through an active exchange with our scientific & medical community, we endeavored to create an educational and multi-purpose video box featuring an impactful and visually pleasing 3D video animation, a 3D-engraved crystal tool and leaflet that would accurately showcase the benefits and role of Santen’s Preserflo MicroShunt implant in glaucoma surgery.

Testimonial
Testimonial
Santen - Switzerland
Marketing Surgical device
2020


quotemark
I found in Createen team a very professional accompaniment from the start of the project until the delivery. The quality of the deliverables were very impressive!
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