Lonza required the creation of a corporate movie in order to satisfy two different needs. Initially, the corporate movie was to be put online on the occasion of their new pharmaceutical laboratory’s grand opening that was broadcasted live. It was then used for internal communication purposes, more specifically by Lonza’s human resources department for its recruitment efforts.
The corporate movie also aimed to present Lonza’s state-of-the-art infrastructure, scientific research, technologies and services through an engaging narrative.
Therefore, to meet Lonza’s various objectives, the corporate movie was shot in premium quality 4K resolution, using different cinematic techniques. The shooting was done in Basel over the course of a week by our highly experienced creative team of cinematographers and video directors.
Moreover, in order to present Lonza’s different facilities, offers and working conditions in a more personal and down to earth manner to potential prospects and employees, the traditional voice-over was replaced by real-life testimonials of scientific researchers and employees.
