Lonza required the creation of a corporate movie in order to satisfy two different needs. Initially, the corporate movie was to be put online on the occasion of their new pharmaceutical laboratory’s grand opening that was broadcasted live. It was then used for internal communication purposes, more specifically by Lonza’s human resources department for its recruitment efforts.
The corporate movie also aimed to present Lonza’s state-of-the-art infrastructure, scientific research, technologies and services through an engaging narrative.
Therefore, to meet Lonza’s various objectives, the corporate movie was shot in premium quality 4K resolution, using different cinematic techniques. The shooting was done in Basel over the course of a week by our highly experienced creative team of cinematographers and video directors.
Moreover, in order to present Lonza’s different facilities, offers and working conditions in a more personal and down to earth manner to potential prospects and employees, the traditional voice-over was replaced by real-life testimonials of scientific researchers and employees.
Thanks to our 10+ years of expertise in curating and providing digital marketing solutions for the healthcare & beauty industry, we possess an unparalleled knowledge in the field. We are part of a strong medical and scientific community in Europe and work closely with leading specialists from various medical fields to obtain firsthand counseling about specific medical procedures, products or devices.
To create this engaging corporate movie, our creative team worked closely with highly experienced cinematographers, video producers, directors, editors, and sound designers.
At each step of the production process, which goes as follows:
we ensured we met the objectives of our client Lonza to convey their needs and intent in an impactful manner through our exemplary content curation and story illustration. Through a constant communication and complete collaboration with our client, we endeavored to create a professional and informative corporate movie.